So What’s SEO, Anyway?

If you’ve ever heard the term SEO tossed around but weren’t quite sure what it really means, you’re not alone. At KJM Digital Guy LLC, we love making the complicated side of digital marketing simple and approachable. So let’s break it down.



SEO in Plain English

SEO stands for Search Engine Optimization. It’s the process of making your website easier for Google (and other search engines) to understand, so that when someone searches for what you offer, your business actually shows up.

Think of SEO as making your site more visible. If your website is a storefront, SEO is like putting up bright signs, painting the front door, and getting listed in the local guidebook — all the things that make people notice you.

Every day, billions of searches happen on Google. Chances are, your next customer is searching for what you do right now. If your business doesn’t show up, that customer might land on your competitor’s website instead.


Good SEO makes sure you’re not hidden on page 10 of Google. It pushes your business closer to the top so customers find you first.

Why Does SEO Matter?

Our values

The 3 Big Pieces of SEO

Here’s what we focus on at

KJM Digital Guy:

On-Page SEO


  • Optimizing your website’s content (keywords, headings, images, blogs).
  • Making sure your site is easy to navigate and loads quickly.



Off-Page SEO

  • Building your credibility with backlinks (other websites linking to yours).
  • Getting listed on directories, local profiles, and review sites.

Technical SEO

  • Ensuring your website plays nice with search engines (site speed, mobile-friendliness, secure hosting, etc.).
  • Setting up behind-the-scenes code like schema markup so Google fully understands your site.

But Isn’t SEO Just About Keywords?

Not at all. Keywords are part of the puzzle, but SEO today is really about trust. Google rewards businesses that:

  • Provide useful, clear information.
  • Create a good experience for visitors.
  • Have authority online (backlinks, reviews, brand recognition).


Why We Care

(and Why You Should Too)

At KJM Digital Guy LLC, we’ve seen SEO transform businesses. A well-optimized site can bring in new leads month after month, without relying on ads alone. It’s like planting seeds that keep growing over time.

If you’ve ever felt like your website isn’t doing enough for your business, SEO is the missing ingredient that turns a static page into a customer-generating machine.

Hand holding

Final Thoughts

SEO isn’t a trick or a gimmick — it’s simply helping search engines understand your business so customers can find you.

And here’s the best part: you don’t have to tackle it alone. We make SEO approachable, understandable, and customized for your business goals.

👉 Ready to finally answer “So what’s SEO, anyway?” for your own business? Let’s chat and start making your website work harder for you.

Woman in black suit sits on floor using laptop, leaning against a wall, with phone beside her.
By Kevin Myrick September 16, 2025
When it comes to SEO, there isn't a magic formula to instantly send your site off to the #1 search result on Google. But there are some basic principles you should follow for a wonderful starting point. Here are the top 5 SEO practices to start with: #1 Write for people, not for search engines Always write original, interesting, high quality site content that's error free and relevant to your site. Search engines like Google can easily detect content that is duplicated from elsewhere online, that contains grammatical errors, or that is stuffed with keywords. #2 Add a blog to your site and use rich media To engage your site visitors and blog readers, create posts that include non-textual media like photos, videos, or original visualizations (infographics). Having that extra content (especially if it's captivating) will increase the time users spend on your site as well as the likelihood they will share your site with their own community. #3 Offer a positive user experience throughout your site Google will know if you're using your site to aggressively advertise your service, or if you're being too pushy. Always aim to offer site visitors a pleasant experience on your site. That means clear content, support when needed, and always an option to go back. #4 Create a network of internal links (but don't overdo it) Add links between different pages of your site and your blog, but try to follow a process that feels organic rather than heavy linking meant just for search engine crawlers. Link between pages that make sense, for example, on your services page, link a certain industry specific term, and link it to a blog post you wrote about it, that gives more information on that term. #5 Always check your site's Core Web Vitals Core Web Vitals are a standard site performance standard initially created by Google. The report shows site owners how their site pages perform 'for real,' how long it takes for site visitors to load site pages, and it offers ways to fix issues, if there are any. 
Woman drinking from a coffee cup, outdoors in front of fall decorations, wearing glasses.
By Kevin Myrick August 20, 2025
Discover how influencers can boost your SEO. Learn how KJM Digital Guy LLC helps businesses combine SEO with influencer marketing for growth.
Diagram illustrating branding components: Identity, Logo, Design, Strategy, Marketing, and more.
By Kevin Myrick August 18, 2025
Discover why branding supercharges SEO. Learn how KJM Digital Guy LLC helps businesses combine strong branding with smart SEO strategies.

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Woman in black suit sits on floor using laptop, leaning against a wall, with phone beside her.
By Kevin Myrick September 16, 2025
When it comes to SEO, there isn't a magic formula to instantly send your site off to the #1 search result on Google. But there are some basic principles you should follow for a wonderful starting point. Here are the top 5 SEO practices to start with: #1 Write for people, not for search engines Always write original, interesting, high quality site content that's error free and relevant to your site. Search engines like Google can easily detect content that is duplicated from elsewhere online, that contains grammatical errors, or that is stuffed with keywords. #2 Add a blog to your site and use rich media To engage your site visitors and blog readers, create posts that include non-textual media like photos, videos, or original visualizations (infographics). Having that extra content (especially if it's captivating) will increase the time users spend on your site as well as the likelihood they will share your site with their own community. #3 Offer a positive user experience throughout your site Google will know if you're using your site to aggressively advertise your service, or if you're being too pushy. Always aim to offer site visitors a pleasant experience on your site. That means clear content, support when needed, and always an option to go back. #4 Create a network of internal links (but don't overdo it) Add links between different pages of your site and your blog, but try to follow a process that feels organic rather than heavy linking meant just for search engine crawlers. Link between pages that make sense, for example, on your services page, link a certain industry specific term, and link it to a blog post you wrote about it, that gives more information on that term. #5 Always check your site's Core Web Vitals Core Web Vitals are a standard site performance standard initially created by Google. The report shows site owners how their site pages perform 'for real,' how long it takes for site visitors to load site pages, and it offers ways to fix issues, if there are any. 
Woman drinking from a coffee cup, outdoors in front of fall decorations, wearing glasses.
By Kevin Myrick August 20, 2025
Discover how influencers can boost your SEO. Learn how KJM Digital Guy LLC helps businesses combine SEO with influencer marketing for growth.
Diagram illustrating branding components: Identity, Logo, Design, Strategy, Marketing, and more.
By Kevin Myrick August 18, 2025
Discover why branding supercharges SEO. Learn how KJM Digital Guy LLC helps businesses combine strong branding with smart SEO strategies.

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