SEO and Influencers: How the Two Work Together.

At KJM Digital Guy LLC, we know firsthand that SEO isn’t just about keywords, backlinks, and technical site audits (though those matter a lot). It’s also about people — real voices, trusted recommendations, and authentic connections. And that’s where influencers come into play.

For small businesses and local brands, influencer marketing might sound like something reserved for big companies with massive budgets. The truth? When combined with a smart SEO strategy, working with influencers can be one of the most effective ways to build credibility, drive traffic, and create long-lasting visibility online.

Why Influencers Matter for SEO

Influencers already have what Google values: trust and authority. When they share your business online — whether it’s through a blog, Instagram post, YouTube video, or podcast mention — it sends powerful signals to both their audience and search engines.

Here’s how influencers can boost your SEO:

  • 🔗 Backlinks – When an influencer links to your site, it’s like a vote of confidence in Google’s eyes.
  • 📈 Traffic – Quality traffic from influencer mentions can improve engagement metrics, which supports SEO.
  • 🗣️ Brand Awareness – Influencers put your business in front of new audiences who may later search for you directly.
  • 📱 Social Signals – While not a direct ranking factor, increased shares and buzz can amplify content reach.



Local Influencers Are Your Secret Weapon

At KJM Digital Guy, we specialize in helping local businesses shine online. The same applies here: you don’t need a celebrity with millions of followers. Sometimes, a local food blogger, fitness coach, or community leader is the perfect fit.

For example:

  • A local roofing company partnering with a real estate influencer.
  • A dentist featured in a local mom blogger’s post about family health.
  • A contractor mentioned on a neighborhood Facebook group by a trusted voice.

These authentic connections not only drive customers but also create relevant, high-quality backlinks to your site.

Hands pointing at a whiteboard with SEO keywords and a laptop graphic; people surround the board.
SEO diagram: Content, Technical SEO, Backlinks are key components.

Making SEO + Influencers Work for You

Here’s our KJM Digital Guy playbook for blending SEO with influencer partnerships:

  1. Find the Right Fit – Relevance matters more than follower count. Look for influencers who share your audience.
  2. Create Authentic Content – Collaborations should feel natural. A forced plug won’t resonate (or help your SEO).
  3. Leverage Backlinks – Always ensure influencer content includes a link back to your website.
  4. Track Results – Use Google Analytics and backlink trackers to measure the impact of influencer partnerships.
  5. Keep It Local – Local mentions = local trust = local SEO wins.


Final Thoughts


SEO is no longer just about pleasing algorithms — it’s about building genuine connections. At KJM Digital Guy LLC, we believe that blending smart SEO strategies with influencer marketing is one of the most powerful ways to grow a brand online.

If you’re ready to expand your reach, boost your authority, and grow your business through influencer partnerships backed by solid SEO, we’d love to guide you.

👉 Let’s chat about how to make SEO + influencers work for your business today!

Woman in black suit sits on floor using laptop, leaning against a wall, with phone beside her.
By Kevin Myrick September 16, 2025
When it comes to SEO, there isn't a magic formula to instantly send your site off to the #1 search result on Google. But there are some basic principles you should follow for a wonderful starting point. Here are the top 5 SEO practices to start with: #1 Write for people, not for search engines Always write original, interesting, high quality site content that's error free and relevant to your site. Search engines like Google can easily detect content that is duplicated from elsewhere online, that contains grammatical errors, or that is stuffed with keywords. #2 Add a blog to your site and use rich media To engage your site visitors and blog readers, create posts that include non-textual media like photos, videos, or original visualizations (infographics). Having that extra content (especially if it's captivating) will increase the time users spend on your site as well as the likelihood they will share your site with their own community. #3 Offer a positive user experience throughout your site Google will know if you're using your site to aggressively advertise your service, or if you're being too pushy. Always aim to offer site visitors a pleasant experience on your site. That means clear content, support when needed, and always an option to go back. #4 Create a network of internal links (but don't overdo it) Add links between different pages of your site and your blog, but try to follow a process that feels organic rather than heavy linking meant just for search engine crawlers. Link between pages that make sense, for example, on your services page, link a certain industry specific term, and link it to a blog post you wrote about it, that gives more information on that term. #5 Always check your site's Core Web Vitals Core Web Vitals are a standard site performance standard initially created by Google. The report shows site owners how their site pages perform 'for real,' how long it takes for site visitors to load site pages, and it offers ways to fix issues, if there are any. 
Two women in aprons look at laptop, one holding a mug. Indoors at a cafe.
By Kevin Myrick August 20, 2025
Wondering what SEO really means? KJM Digital Guy LLC explains SEO in plain English and shows how it helps your business get found online.
Diagram illustrating branding components: Identity, Logo, Design, Strategy, Marketing, and more.
By Kevin Myrick August 18, 2025
Discover why branding supercharges SEO. Learn how KJM Digital Guy LLC helps businesses combine strong branding with smart SEO strategies.

Tips & Updates from

KJM Digital Guy

Dental Wellness

Explore expert articles focused on practical dental care and wellness tips.

Healthy Smiles

Stay updated with the latest advice to support your oral hygiene routine.

At Fontana Dental Group, we keep oral health simple, practical, and friendly. Browse our latest posts for quick tips, treatment explainers, and answers to the questions patients ask us every day. Whether you’re dealing with a toothache, comparing whitening options, or planning your next checkup, you’re in the right place.

Our Latest News

Woman in black suit sits on floor using laptop, leaning against a wall, with phone beside her.
By Kevin Myrick September 16, 2025
When it comes to SEO, there isn't a magic formula to instantly send your site off to the #1 search result on Google. But there are some basic principles you should follow for a wonderful starting point. Here are the top 5 SEO practices to start with: #1 Write for people, not for search engines Always write original, interesting, high quality site content that's error free and relevant to your site. Search engines like Google can easily detect content that is duplicated from elsewhere online, that contains grammatical errors, or that is stuffed with keywords. #2 Add a blog to your site and use rich media To engage your site visitors and blog readers, create posts that include non-textual media like photos, videos, or original visualizations (infographics). Having that extra content (especially if it's captivating) will increase the time users spend on your site as well as the likelihood they will share your site with their own community. #3 Offer a positive user experience throughout your site Google will know if you're using your site to aggressively advertise your service, or if you're being too pushy. Always aim to offer site visitors a pleasant experience on your site. That means clear content, support when needed, and always an option to go back. #4 Create a network of internal links (but don't overdo it) Add links between different pages of your site and your blog, but try to follow a process that feels organic rather than heavy linking meant just for search engine crawlers. Link between pages that make sense, for example, on your services page, link a certain industry specific term, and link it to a blog post you wrote about it, that gives more information on that term. #5 Always check your site's Core Web Vitals Core Web Vitals are a standard site performance standard initially created by Google. The report shows site owners how their site pages perform 'for real,' how long it takes for site visitors to load site pages, and it offers ways to fix issues, if there are any. 
Two women in aprons look at laptop, one holding a mug. Indoors at a cafe.
By Kevin Myrick August 20, 2025
Wondering what SEO really means? KJM Digital Guy LLC explains SEO in plain English and shows how it helps your business get found online.
Diagram illustrating branding components: Identity, Logo, Design, Strategy, Marketing, and more.
By Kevin Myrick August 18, 2025
Discover why branding supercharges SEO. Learn how KJM Digital Guy LLC helps businesses combine strong branding with smart SEO strategies.

What You’ll Find Here

Quick prevention tips to keep cavities and gum disease at bay

Treatment guides (fillings, crowns, root canals, and more)

Emergency advice for pain, swelling, and chipped teeth

Family care for every age and stage

Learn effective daily habits and understand when to seek professional care to maintain optimal oral hygiene.

Popular Topics

Dental Hygiene & Home Care

Cosmetic Dentistry

Restorative Dentistry

Emergency Dentistry

Kids & Family Dentistry

Get in Touch

Contact Information

Reach out to Fontana Dental Group for appointments, questions, or updates. Connect with us through email, phone, or social media channels.